Formed in 2013, it took us barely a year to get recognised – we were awarded both the Gründerszene Award and the dmexco Startup Award in 2014. The TVSMILES app is home to over 20 different quiz formats and over 50,000 questions, making us all about entertainment and our and our users can’t get enough. With over 5 million downloads and an average of 42 minutes of app use per user per day, TVSMILES is one of the most widely enjoyed quiz apps.
Alongside our users, we also satisfy our advertising partners with the TVSMILES app. We revolutionized mobile advertising: Our quiz-based advertising format delivers much more than established mobile advertising channels.
In 2016, our quiz-based advertising format formed the foundation of KWIZZAD – the next generation of digital advertising.
„The outcome of the campaign – a click-rate of over 80 percent – really convinced us of the efficacy of TVSMILES. Through the otherwise-difficult-to-reach, younger demographic, we were able to increase both our advertising efficiency and purchase intention with the TVSMILES mobile app.“
Christina Mengelkoch, Online Marketing Manager at Ernsting’s family.
„The number of competition participants and the amount of web traffic we received through TVSMILES more than exceeded our expectations. We built this upon our already established success in digital marketing.”
Daniel Court, Head of Media Planning & ATL – Brand Marketing Communication at Fiat Group Automobiles Germany AG.